In Branded Beauty, Mark Tungate follows the key companies and personalities that brought make-up to the masses, forever changing the way. Branded Beauty delves into the history and evolution of the beauty In this book, Mark Tungate explores how the beauty industry- soaps, hair. In Branded Beauty, Mark Tungate delves into the history and evolution of the Branded Beauty looks at the history of the beauty industry and considers its.
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I bet this book tackles those sorts of questions.
It’s mostly a factual book with a few subjective opinions by brandfd author. General readers and lower-division students. Aug 16, Arinda rated it liked it. Beauty and the Business: This book was really eye opening about how manipulated we can be and factually are without having a clue.
In “Branded Beauty,” Mark Tungate delves into the history and evolution of the beauty business. Controlling the flow of conversation can be impossible but word of mouth, both online and off, remains the strongest way to drive attention beautyy a product. Between the setup of this book starting with history then marketing, then both and the publisher’s printing decision to put a double space after tungatd paragraph, this was a very long read.
Jul 15, Karen rated it really liked it.
Review: Branded Beauty by Mark Tungate
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If more people new about how really the beauty industry works and what they sell we would be harder to please and demand more transparency. The author was seemingly catty in his analysis as well as gossipy, beauuty much so that I couldn’t take him seriously most of the time. Pages with related products. With the advent of movies, makeup became something that was necessary for women to look their best, not something only fallen women wore.
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This perfume will make you feel like you’re walking on a tropical beach. He underscores the historical belief that pale skin, light hair and wide eyes are the definition of beauty, and how modern mrak brands have shifted their marketing to include other races and cultures while, paradoxically, still promoting this increasingly outdated ideal.
Lists with This Brwnded. In short, I kept thinking to myself, “I should stop reading this. The chapters in the book are logically divided and brilliantly named.
Write a customer review. As a marketing professional working with a lot of these brands, I also appreciated some of the working culture insights Tungate shared. Just a moment tungaate we sign you in to your Goodreads account. Nov 13, Sara rated it liked it Shelves: He quickly gets to the modern age, though, giving brief bios of Helena Rubenstein and Charles Revson’s Revlon, who brought beauty products out of the kitchens of women and into a prominent place in the western world.
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I do know that when it comes to eyeshadows, I cannot buy drugstore brands because they crease and just look cheap on me. Why did names like Chanel, Estee Lauder and Max Factor enter the public vocabulary, and how have they continued to thrive?
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“Branded Beauty: How Marketing Changed The Way We Look” by Mark Tungate Reviewed
Amazon Second Chance Pass it on, trade it in, give it a second life. While this was an interesting history of marketing cosmetics, it wasn’t what I was looking for. Rubinstein, Boots, Revlon and Chanel plus many more, the evolution of cosmetic science and surgery, the everlasting research for non-aging skin and the metrosexual revolution, all is written here and gives you a good inside view in a blasting and neverending Beauty Businness.
Jan 04, Anna Wilczek rated it really liked it. Entire pages seem to be missing, based on the nonsensical order of thoughts between pages. It just felt rushed or disjointed and strange. Carol Wong January 19, at 3: Each chapter has the main points in a box at the end, branddd a text book. He analyzes the marketing strategies used by those creating and selling beauty products.
Would you like to tell us about a lower price? Apr 12, Maria rated it liked it. Alexa Actionable Analytics for the Web. Each chapter has the main points in a box at the end, like a text book.